![]() Note: All retail pieces must include “ECRWSS” and “EDDM RETAIL” within the retail indicia.įor more detailed information about proper placement and the indicia requirements, visit /business/pdf/quick-reference-guide.pdf “ Local Postal Customer” for active business and residential deliveries.Note: All pieces must include “ECRWSS” in the address area or within/below the permit indicia. “ EDDM” must appear after “ ECRWSS” on flats 10.5 to 11.5 inches in length submitted at a BMEU.City, State, and 5-digit ZIP Code can be included but are not required.“ PO Box Customer” for PO Box deliveries.“ Residential Customer” for residential deliveries.“ Postal Customer” for active business and residential deliveries.Mailing labels must appear on the top half of mail pieces and not appear upside-down when placed parallel to the shortest end of the flat.īusiness Mail Entry Units (BMEU) label options must include:.Flat maximum dimensions are 15 inches long, 12 inches high, and. ![]() Flat minimum dimensions must be more than 10.5 inches long or 6.125 inches high or.For the specific requirements and a DIY campaign, read the following: Click this link to have our team design and print your Every Door Direct Mailing Postcards according to these guidelines. Design and Print Your Mail Pieces - The USPS has defined physical standards and print placement guidelines that must be followed when designing your creative. To use EDDM® Retail, you must send a minimum of 200 mail pieces but are permitted up to 5,000 per day per ZIP Code. Create or Use an Existing Account - Businesses and individuals can create an Every Door Direct Mail®-Retail mailing online with a account. Promote a company expansion or branch opening?ĮDDM® allows you to reach an entire community or laser focus on a select demographic within that community.Promote a product launch, event, or sale?.Define Your Marketing Strategy and Goals - Why are you considering using EDDM®. You can put together an EDDM® marketing campaign (printed in accordance with USPS guidelines) in 4 easy steps: EDDM® BMEU (Business Mail Entry Unit) requires bulk-mail permitting and provides more flexibility as to what may be mailed. There are 2 types of EDDM®, one is “retail,” and the other is “Business Mail Entry Unit.” EDDM® Retail won’t require you to have a mailing permit, is limited to standard flats (postcards), and permits a maximum of 5,000 daily pieces. Choose the mailing routes you determine to be priorities (by neighborhood, city, or ZIP code), and your mailers will be delivered to each active address on those routes. What is EDDM?Įvery Door Direct Mail® (EDDM®) is targeted bulk mailing, offered by the United States Postal Service (USPS), allowing your marketing strategy to reach potential customers without maintaining a mailing list or even knowing their address. Knowing how to use Every Door Direct Mail® will help you efficiently increase revenue by extending your reach while remaining extremely targeted.Ĭ gathered the following details about what Every Door Direct Mail® (EDDM®) is, how it works, and what it costs. Avoid missing potential customers or making a mistake on your next direct mail campaign.
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